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... is a sports investment business. We provide our partners with valuable insights, opportunities and recommendations on all aspects of the business of sport.
... works with investors to create capital growth. We proactively add value to investments. We are building a sports venture capital fund to launch in 2024.
... is global in outlook with a truly diverse network and knowledge. We are based in Abu Dhabi Global Markets with unique connectivity in the Arabian Gulf in terms of both capital and commerce.
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CAPITAL + CONNECTIVITY + EXPERIENCE + INNOVATION + KNOWLEDGE =  #PressPlay CAPITAL + CONNECTIVITY + EXPERIENCE + INNOVATION + KNOWLEDGE =  #PressPlay CAPITAL + CONNECTIVITY + EXPERIENCE + INNOVATION + KNOWLEDGE =  #PressPlay

OUR WHY?

WHEN A NEW TEAM OR ATHLETE “ARRIVES” IN A SPORT, OR A NEW COMPANY IS LISTED ON A FINANCIAL EXCHANGE, THE MEDIA OFTEN REFERS TO EITHER AS “ONE TO WATCH”.

 

Too many investors make sports business decisions based on passion not merit. We are passionate about sport, but we have the knowledge to define the right strategy.

Winning in sport is about preparation and delivering a strategy. It also requires a strong team with complimentary skill sets. The same is true of sports investments
Experience is at our core: we know global sport. Our team live and breathe it. When combined with our corporate, investment and global sports connectivity, we have a winning formula.

WE PARTNER ENTREPRENEURS, OWNERS & INVESTORS WHO HAVE A WINNING APPROACH

OUR APPROACH

WHAT WE DO

1

We provide strategic consultancy advice and manage capital raises for clients to enable them to grow and expand their sporting projects.

2

We invest directly in content, rights and tech opportunities where we take a proactive advisory role. These are usually post proof of concept and revenue – or at an A Series stage.

3

We are creating a new venture fund dedicated to identifying unique opportunities – mostly A Series - within sport to maximise clients’ returns *from Q4 2023.

OUR SERVICES

INVESTMENT &
FINANCIAL ANALYSIS

BOARD
REPRESENTATION

DUE DILIGENCE /
MARKET RESEARCH

OPPORTUNITY
PROCUREMENT

CAPITAL &
COMMERCIAL

CONSULTING &
CONNECTIVITY

WE PARTNER ENTREPRENEURS, OWNERS & INVESTORS WHO HAVE A WINNING APPROACH

CLIENTS / PARTNERS
We consider all sectors of the sports ecosystem.

CONTENT

EXPERIENTIAL/
FMCG

REAL ESTATE

SPORTS RIGHTS

TECHNOLOGY

We partner world class entrepreneurs and business leaders.
We help to refine and deliver their objectives – 
and fast track their success.
INVESTORS
We have a strong network of investors worldwide.

From HNWI to family offices, from venture capital to private equity, from athletes to corporations and even governments, we work with each to source unique opportunities for their capital and goals.

OUR LEGACY

1TW is committed to ESG, both as a business and an investment advisor. We ensure that our investments and clients have Environmental, Social and Governance strategies at the core of their business. We particularly welcome clients who have sustainable commercial products or services at their core and are revamping an existing market.
In terms of walking our walk, 1TW is committed to:

Mentoring young executives from underprivileged or diverse backgrounds to work in sport.

Supporting talented young sportsmen and women from the EMEAA to have an opportunity to participate in an international setting.
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